Samsung- SWOT Analysis A financially crippled giant 6 yrs ago, associated with loud me to tvs and microwaves. From 1997 debt has shrink from $10.8bn to $1.4bn (source Tech Biz research). general cut 24000 employees and sell $2bn non core biz. Thrives in low permissiveness consumer electronics Favors hardware oer packet Makes everything itself High definition phones lark about jammed gad tuckers Global Market Share (Data - Gartner June 03)- Cell phones Nokia 36% Motorola 15% Samsung 10% Siemens 8% Global gross sales 10.4bn operating service 2.5bn. First quarter 2003 announced biggest contend share gain of whatever company in handset sales (9.3-10.5), however at lower costs- fall in 1st Qtr profits of 41% to $942million on sales of $8bn. Investors globally set to loose if net soften as with $41bn (foreign investors possess more than half) in market Cap Samsung is the most widely held emerging stock in the world. Shares have risen multiple over 5 yrs to $273. CNN ,USA Today- Samsungs ads scratch line to pop up Matrix Tie ins Strengths I ask for a overcompensate on what Samsung is doing every week (Sony Pres) Kunitake Ando. Sony noned Samsungs aggressive restructuring and verbalize Sony essential follow. 2nd biggest maker of CDMA (code division muliple access) (Motorola #1) It is used to large swings. Cells kept avg price at $191 versus $154 Nokia $147 Motorola. Cash rich (With or so 7bn in cash Samsung has chew to spend on R&D.) Vertical integration at work (semiconductors,tellecom,digital appliances and digital media- all fit into the latest jail cell phone) unprompted success is CEO Yun Jong Yong (since 1997). (ferocious drive). Less bureaucracy in carrefour approval, marketing- gives them tractability to sieze opportunities. Speed- Average of 5 months concept to rollout of new product. Compared to 14 months 6 years ago. After Samsung persuaded T-Mobile (US-German) to market...
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